Macy's, Valley View Mall, Roanoke, Virginia. Lower level entrance with temporary Hecht's signage. New Macy's signage placed undreneath. Photographed with camera phone 7/30/06.
Macy's Home & Children's Store, Valley View Mall, Roanoke, Virginia. Entrance with temporary Hecht's signage. New Macy's signage placed undreneath. Photographed with camera phone 7/30/06.
Macy's, Valley View Mall, Roanoke, Virginia. Upper level mall entrance with temporary Hecht's signage. New Macy's signage placed undreneath. Photographed with camera phone 7/30/06.
Macy's, Valley View Mall, Roanoke, Virginia. Lower level mall entrance with temporary Hecht's signage. New Macy's signage placed undreneath. Photographed with camera phone 7/30/06.
Macy's Home & Children's Store, Valley View Mall, Roanoke, Virginia. Mall entrance with temporary Hecht's signage. New Macy's signage placed undreneath. Photographed with camera phone 7/30/06. 
The conversion of Hecht's stores to Macy's has begun.In 2005, The May Department Stores Company merged with Federated Department Stores. The Hecht's division was eliminated and the former Hecht's stores will soon be operated by Federated's Macy's division.
Permanent Macy's signs have gone up at Hecht's, and advertisements now bear the names of both stores.
The Macy's signs are still covered with translucent Hecht's signs, though. The signs will stay covered until the official conversion date, scheduled for Sept. 9, 2006.
Previously on LiveMalls
Macy's (Hecht's), Valley View Mall
In the next to the last picture, you can see the Macy's sign shining through the Hecht's sign. That's pretty cool.
ReplyDeleteI'm glad you're documenting a peice of history!
ReplyDeleteBilly: All the signs were on, but that sign was in the darkest spot :-)
ReplyDeleteCantnot: It's a pleasure to do my part for retail history.