Macy's (former Macy's, Rich's, and Rich's-Macy's before conversion back to Macy's), Macon Mall, Macon, Georgia. Upper level mall entrance. (courtesy cantnot at Grocerying)
Macy's (former Macy's, Rich's, and Rich's-Macy's before conversion back to Macy's), Macon Mall, Macon, Georgia. Sign for down escalator. (courtesy cantnot at Grocerying)
Macy's (former Macy's, Rich's, and Rich's-Macy's before conversion back to Macy's), Macon Mall, Macon, Georgia. Mall entrance. (courtesy cantnot at Grocerying)
Quite an amusing case of multiple identities. I was working for Rich's (Town Center) when the Macon and Athens stores changed to Rich's. It struck me as somewhat odd at the time, but, then again, so did operating both Rich's and Macy's in Atlanta (and Birmingham?) alongside for 10 years.
ReplyDeleteJT, do you stop by here? Or maybe cantnot knows this -- were these stores signed as Rich's-Macy's? The only stores I know of are Northlake and whatever that one is in Douglasville...it wouldn't necessarily surprise me if the Macon store was, especially since I see the longish background behind the Macy's sign in the bottom photo.
I can't speak for J.T. or cantnot, but I think this store was signed as Rich's through the Rich's-Macy's era.
ReplyDeleteWhen they first merged Macy's and Federated, I think the intention was to keep both chains going. The problem came with Macy's, which was seriously hampered by their lack of growth in the last days of the R.H. Macy era. The legacy stores were too large and in the wrong locations, and there was no money to grow to the new malls. It was easier to cut them rather than fix them.
To answer Matt's question, what occurred with the Rich's stores was that around 2003-04, Federated(who then owned both Rich's and Macy's) decided to rename all the Rich's stores Rich's-Macy's. And just in case neither of you know, Macy's converted all the former Davison's stores in the Atlanta area into Macy's sometime in the mid-1980s, which is why both Rich's and Macy's co-existed in Atlanta for many years.
ReplyDeleteIn 2005, the Rich's-Macy's stores were all finally converted to Macy's for good. I will admit that was an interesting tidbit about the Rich's stores in Macon and Athens, as maybe both those stores could've once been Davison's locations.
And that's basically the history of the Rich's, and Rich's-Macy's stores. (apologies if this was double or triple-posted, I had some probs w/the page loading properly)
It only went through once. Thanks for the history, DM. :-)
ReplyDelete